RSC Anderlecht
The challenge
RSC Anderlecht is the team with the most titles in the Belgian League and a football club with international notoriety. It has won more international championships than any other Belgian team, establishing itself as one of the most important clubs in the old continent. RSC Anderlecht seeks to increase its digital business by joining the global mobile trend as the main screen for consuming sports content. Intending to offer a new approach to fans' communication and understanding that the customer journey is longer and more complete today, the Club signed an agreement with Telecoming to develop their official mobile service.
The service
RSC Anderlecht Mobile is the official digital service of the Club distributed among mobile operators. It is a unique mobile service linked to the latest club news, with interactive content addressed to the entire Belgian football community. Fans can live an unforgettable experience unlocking exclusive RSC Anderlecht premium video content and enjoying innovative personalization features. The service introduces a whole new vision of sports news, with new widgets to satisfy club fans and all users interested in RSC Anderlecht.
The results
An organic digital audience of more than 3M users
Exclusive podcasts & interviews
Available in 2 languages
Real-time data of every match
Exclusive video compilations
