lifestyle lifestyle

Official mobile
service of Real Madrid.

The challenge

To develop a mobile service for the fans’ community of the most famous soccer club in the world. Real Madrid CF wants to increase its digital business and relies on Telecoming to develop, distribute and monetize an exclusive service in Europe, Africa, Middle East, APAC and LATAM through mobile operators.

lifestyle lifestyle

The service

Real Madrid Zone is the official mobile service of the Club distributed in 17 countries with exclusive series, daily news from the Club and unique VR / 360° content. The service is a complete ads-free football service, offering premium TV shows and news of the latest highlights related to the team. It includes a full VoD section of the Club, with exclusive documentaries only available on Real Madrid Zone. The best digital experience for fans!

The results

Over 1,000 videos
published in the service

Live TV Broadcasting

in 17 countries

Exclusive series
and documentaries

Dedicated profile sections for each football player

Amazon AI Rekognition Technology for content automation

Real-time stats of every match

Virtual Reality and immersive experiences