Understanding Gen Z: The Digital Natives

Understanding Gen Z: The Digital Natives

Understanding Gen Z: The Digital Natives   Every company faces the continuous challenge of adapting to the ever-changing needs and behaviors of different consumer segments. Among these, Generation Z (Gen Z) stands out as a particularly strategic audience. Born...
Social Platforms Dominate Mobile Ad Spend

Social Platforms Dominate Mobile Ad Spend

Social Platforms Dominate Mobile Ad Spend   In the second quarter of 2024, the mobile app market continued its expansion, showing significant growth trends, especially on social and video platforms. This article highlights the key findings from the Sensor Tower...