What’s next in sports marketing: Anticipating the trends to follow In the ever-evolving world of sports marketing, emerging trends redefine how brands and organizations communicate with fans, athletes and teams. By staying informed and updated to the latest...
All about the next edition of GCB & Mobile Payments 2023 with Lisa Bondarenko, Informa Tech Following September 19th and 20th, the Global Carrier Billing & Mobile Payments event, which connects all the leaders in the carrier billing industry, will take...
The impact of digital technology on international relations The world is experiencing a monumental shift as we transition from an “industrial society” to an “information society”. Driven by rapid advancements in information and...
E-commerce on the up: promising new payment methods We are all familiar with online payments and e-commerce. Although the phenomenon has exploded in the last few years, it has been around for decades. In fact, the history of e-commerce goes back more than 50...
Sports viewing: a game of change We would like to open the discussion about the shifting landscape of sports consumption, highlighting three crucial lessons for broadcasters and rights holders: As the sports marketing landscape evolves, it’s transforming...