The evolution of branding in football: Real Madrid, PSG and the power of cooperation
The evolution of branding in football: Real Madrid, PSG and the power of cooperation Sport has played a significant role in people’s lives for some time now, both directly and indirectly. Brands have spotted this craze for sports, particularly football,...
Insights from Telecoms World Middle East: AI and Gen Z at the centre of the conversation
Insights from Telecoms World Middle East: AI and Gen Z at the centre of the conversation Last week, we attended Telecoms World Middle East as sponsors in Dubai. This event brings together the brightest and most innovative minds in the regional...
The importance of colors in football: What do they make us feel?
The importance of colors in football: What do they make us feel? For a soccer fan, wearing his favorite team’s t-shirt means pride and a way of identifying themself as part of a group that shares the same passion. Soccer equipment is one of the most...
The Emerging Sportech Opportunity
The Emerging Sportech Opportunity Juniper Research interviewed Patricia Peiró, Chief Strategy Officer at Telecoming, to discuss the changing landscape of fan engagement in sports and the role of mobile devices in creating a more immersive fan experience. Our...ARE YOU INTERESTED IN COLLABORATING IN OUR BLOG? CONTACT US!
