The importance of colors in football: What do they make us feel?
The importance of colors in football: What do they make us feel? For a soccer fan, wearing his favorite team’s t-shirt means pride and a way of identifying themself as part of a group that shares the same passion. Soccer equipment is one of the most...
The Emerging Sportech Opportunity
The Emerging Sportech Opportunity Juniper Research interviewed Patricia Peiró, Chief Strategy Officer at Telecoming, to discuss the changing landscape of fan engagement in sports and the role of mobile devices in creating a more immersive fan experience. Our...
The evolution of mobile marketing: From SMS and call centers to immersive experiences
The evolution of mobile marketing: From SMS and call centers to immersive experiences Mobile marketing has come a long way since the first text message was sent in 1992. In today’s constantly-connected world, it is one of the most effective and popular...
The future of soccer industry: a conversation with Marian Otamendi from WFS
The future of soccer industry: a conversation with Marian Otamendi from WFS Last week, the second edition of our “Meet, Chat & Drinks” event took place at our offices, an opportunity to invite trusted partners and discuss topics of interest....ARE YOU INTERESTED IN COLLABORATING IN OUR BLOG? CONTACT US!
