


Respect my Privacy! a Guide to Non-Intrusive Advertising
Respect my Privacy! a Guide to Non-Intrusive Advertising In today’s digital landscape, consumers are increasingly resistant to aggressive and disruptive advertising. Intrusive ads—such as pop-ups, auto-play videos, and forced interruptions—often lead to...
Mobile’s Authentic Shift: Why Micro & Nano Influencers Rule 2025
Mobile’s Authentic Shift: Why Micro & Nano Influencers Rule 2025 The landscape of influencer marketing is in a constant state of flux, adapting rapidly to new technologies, consumer behaviours, and platform dynamics. As we navigate 2025, one trend...
Profit in the Purchase Journey: How Mobile Operators Win with Commerce Media
Profit in the Purchase Journey: How Mobile Operators Win with Commerce Media Imagine this: a user scrolls through their favorite social app, sees a pair of sneakers they love, and buys them in just two taps, without ever leaving the platform. This is the power...
The Role of APIs in Facilitating Third-Party Monetization Partnerships
The Role of APIs in Facilitating Third-Party Monetization Partnerships In the dynamic world of digital business, Application Programming Interfaces (APIs) are the backbone of seamless third-party monetization partnerships. These powerful tools enable platforms...