Iconic liveries that shaped the history of Formula 1 car design From the first autos to today’s modern racing cars, the world of Formula 1 has been a battlefield of creativity, innovation, and advertising. As leaders in monetizing mobile services for the...
5 profiles of the US soccer fan The 1994 FIFA World Cup was a significant moment for the United States. It was the first time that the United States had hosted the World Cup, and it helped to establish the country as a potential soccer market after one of the...
Dircom 2023 Awards… Winners! Yesterday, Tuesday, June 13, Madrid hosted the Dircom Ramón del Corral Awards gala. Telecoming was nominated in SMEs’ Internal Communication, Motivation and Engagement category for “The Big Show”, which gives...
The evolution of branding in football: Real Madrid, PSG and the power of cooperation Sport has played a significant role in people’s lives for some time now, both directly and indirectly. Brands have spotted this craze for sports, particularly football,...
Insights from Telecoms World Middle East: AI and Gen Z at the centre of the conversation Last week, we attended Telecoms World Middle East as sponsors in Dubai. This event brings together the brightest and most innovative minds in the regional...
The Emerging Sportech Opportunity Juniper Research interviewed Patricia Peiró, Chief Strategy Officer at Telecoming, to discuss the changing landscape of fan engagement in sports and the role of mobile devices in creating a more immersive fan experience. Our...