Riding the wave of hype: a new generation of fans is here! In today’s digital-first world, the concept of being a ‘fan’ has evolved far beyond simple admiration. For Generation Z, fandom is a complex ecosystem fueled by hype, innovation and a...
MWC 2024: the future of connectivity awaits! As February’s end draws near, our excitement peaks with the upcoming Mobile World Congress (MWC) 2024, set to illuminate Barcelona from February 26th to 29th. This pinnacle event for the global connectivity...
Sportech for fan engagement: a more than $M40,000 market In the sports economy, fans play a vital role in driving the popularity of professional sports among our society. The fans’ engagement and spending time and money are the main drivers that make...
From EFC to UFC world champion: the triumph of Dricus du Plessis In an electrifying blend of skill and perseverance in the high-octane Mixed Martial Arts (MMA) world, one name, Dricus du Plessis, shines brightly. Hailing from South Africa, this fighter’s...
A Pro Vision to the next VR dimension in sports and entertainment The unveiling of Apple Vision Pro represents a breakthrough of any of the immersive experiences we know so far. Whether it is Augmented Reality, Virtual Reality or a mixed reality experience, the...
Content marketing to generate leads: a review of the mobile technology ecosystem In the dynamic mobile technology landscape, businesses are continuously exploring innovative strategies to differentiate themselves and engage with potential clients. As...