Strategies for Building and Monetizing Fan Communities Fan communities are a great example of camaraderie and shared passion for sport. Some sports clubs have strong communities with their own culture and have been around for decades. Nowadays, fan bases of...
“Embrace the monster”: Winners of the Inspirational 2024 Awards The Inspirational 2024 awards gala was held on October 15th and 16th at the Círculo de Bellas Artes. It was attended by 1400 participants and 2000 people connected via streaming....
Top Technologies Driving Digital Transformation in Sports Thanks to technology, we are no longer waiting for the future of sports to come here. Digital transformation is changing the sporting world as we know it. We wouldn’t have thought some things could be...
How to identify AI-generated images Written by Alberto Argeñal QA Team Lead at Telecoming Artificial Intelligence is transforming the world around us. The constant improvement of generative AI software is making it more and more difficult to distinguish between real...
Six Innovative Ideas to Boost Digital Fan Engagement Online marketing is now driven by innovation, with Augmented Reality, geo-mapping, and loyalty programs in the foreground. People today are not content with simply viewing a brand. They want returns in...
Emily in Paris x Google: a Product Placement Revolution Fans of Emily in Paris, the popular Netflix series, will have noticed that, during this latest season, Google Lens can scan the main character’s outfits as the episode unfolds. Under the slogan...