


How customer journey automation enhances personalization and brand loyalty
How customer journey automation enhances personalization and brand loyalty The value of providing personalized experiences to customers cannot be overstated. According to Accenture, 80% of consumers are more likely to purchase when brands offer personalized...
Latest trends and the near future of eSports
Latest trends and the near future of eSports Over the last decade, the eSports scene has transformed from a niche entertainment field into a global phenomenon, with millions of fans tuning in from all over the world. Once relegated to the sidelines of...
B2B video marketing: a comprehensive guide to its impact and evolution
B2B video marketing: a comprehensive guide to its impact and evolution The landscape of B2B marketing has evolved dramatically in recent years, with video content emerging as a powerful tool for businesses looking to connect with their audience more engagingly....
Applied AI and its impact on businesses
Applied AI and its impact on businesses Artificial intelligence (AI) is a scientific field that encompasses a range of techniques and technologies. AI is designed to be able to think like humans by identifying the mechanisms of human intelligence. To achieve...