The field of artificial intelligence has suffered a significant evolution over the years. A film-like concept at first, the notable breakthroughs in areas like image and speech recognition, robotics or language understanding have made it a daily reality for the average user. We have implemented it in almost every aspect of our lives, from classic smartphones and the like to more complex applications such as weather prediction or improvement of agricultural performance.

One of AI’s fastest-growing uses is content creation. It has dramatically transformed how we create, manage, and personalize digital content. According to the IAB report about social media usage, 20 % of companies nationwide are resorting to artificial intelligence to help build their online presence. Gartner states that more than 80% of enterprises will have used generative AI APIs by 2026.

The following post explores the latest trends regarding the role of artificial intelligence in content creation, based on the reports 2024 Work Trend Index Annual by Microsoft and LinkedIn and The Role of AI in Streamlining Content Creation carried out by Kontent AI.

Employees want AI at work

AI is being woven into the workplace at an unexpected pace. AI plays a crucial role in developing tasks once time-consuming for employees, such as email filtering and prioritization, real-time document translation, or automatic data entry. More than half of the workers interviewed by Kontent AI declared turning to artificial intelligence regularly, and approximately 46% of users started using it less than six months ago.

Although job loss due to the rise of AI is top of mind for many, the statistics reveal a more hopeful future: employees who skill up and become fluent in the use of AI will have excellent career prospects as leaders are concerned about having enough talent with this kind of abilities to fill roles in the year ahead.

AI-driven generators can produce high-quality articles, blog posts, and even poetry by analyzing vast datasets in content creation. Generating outlines, suggesting keywords, or even making a first draft of AI has become a creativity booster. Companies like Heinz or Coca-Cola have been experimenting with the possibilities it offers to develop successful campaigns. AI empowers human creators to dig deeper to ensure the final output echoes with the right audience.

AI improves content quality

When it comes to refining already existing content, AI acts as a versatile and efficient tool for the following reasons:

Grammar precision: with robust language processing capabilities, AI has proven capable of meticulously analyzing written content, identifying grammatical errors and enhancing sentence structures.

Style enhancement: by analyzing vast datasets of diverse writing styles, AI provides insights into optimizing the tone, pacing, and overall style alignment of a post or campaign.

Audience engagement: AI helps content creators communicate their ideas with surgical precision, ensuring the message reaches the intended audience.

Similarly, another strength of AI is its ability to process large amounts of data quickly and accurately. By analyzing user behaviors and preferences, it generates original insights into audience tastes while enabling the creation of personalized content recommendations.

Some generative AI interfaces to get started with

Dall-E2: by translating text into captivating visuals, Dall-E empowers artists and designers to explore new realms of creativity.

Synthesia: through advanced deep learning techniques, it seamlessly merges text with realistic visuals, transforming concepts into engaging visual experiences.

Runaway: it has several features, such as converting texts to 3D images, generating pictures, optimizing audio, adding subtitles, etc.

Lexica: one of the best AI tools in image generation because of its exclusive prompts.

With all probability, artificial intelligence leads the ranking of the most controversial modern inventions. Praised by one and hated by others, it is impossible to calculate the real impact of its existence. An ever-growing number of enterprises are reverting to it with every passing day. However, it does not come without a price: the abusive use of generative AI tools will inevitably lead to repetitive or excessive content and, in the final stage, to the loss of brand credibility. The key is to find a balance between the suggested content and ideas of our own making to stamp the brand personality on our creations.