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Unlocking Gen Z: Marketing Tips for Success
This article explores how brands can authentically and effectively connect with this segment, based on a report by LLYC and Appinio.
Developments and trends in the video game industry: from entertainment to professionalism
The video games industry has grown yearly, reaching heights that might otherwise have seemed unattainable. From entertainment to business and sport, video games have demonstrated their potential and asserted themselves in the best possible way. The year 2020 registered spectacular revenues from the gaming industry: 165 billion dollars.
Content creation: the art to connect and generate digital impact
With the explosion of social networks and the democratization of the profession of content creator, brands have turned to this new way of working.The role of the content creator is therefore essential these days: businesses need to keep abreast of the latest trends and news, and they need the services of influencers and other creators in order to stand out from the competition.
Iconic liveries that shaped the history of Formula 1 car design
The history of liveries in Formula 1 is a story of innovation, imagination, and commercial strategy, and it will continue evolving with each season, surely driven by the latest Artificial Intelligence and technology trends.
Unlocking the power of integration: CRM & Knowledge Management benefits
Integrating CRM and knowledge management software presents an opportunity to elevate customer service, drive loyalty, reduce costs, enhance efficiency, and foster collaboration. By following the practical tips provided in this article, companies can successfully integrate these powerful tools and unlock their full potential.
5 profiles of the US soccer fan
Sports Innovation Lab and the agency Jung von Matt SPORTS have published a report on the potential of soccer in the USA. We found it so interesting that we want to share some conclusions related to the nature of the fanbase.
Reinventing the online payment experience
As leaders in digital services monetization technology, we couldn’t miss an article about the top digital payments. Online payments have emerged as the most popular trend in the market. Offering different payment methods can upgrade consumers’ experience and access to a user-friendly checkout process makes buying more convenient for the customer.
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