Our Blog
Women and Digital World, an Interview with Anzelle Robertson from MEF
Anzelle Robertson is Program Director: DCB, Mobile Content & Digital Advertising at the Mobile Ecosystem Forum. Today, we have the opportunity to interview her in our blog to tell us about her career and the role of women in the digital world.
New ways of creating content: Gen-Z, virality and trending
New generations have increasingly better resources, many more skills, and possibilities to do different things within their reach. Since the rise of AI, the world as we know it is revolutionizing. You can create and develop almost anything that comes to mind.
Dircom 2023 Awards… Winners!
Madrid hosted the Dircom Ramón del Corral Awards gala, where Telecoming was nominated in SMEs’ Internal Communication, Motivation and Engagement category for “The Big Show”, our winter 2022 internal event. The DIRCOM National Association promotes these renowned awards to recognize excellence in corporate communication.
The evolution of branding in football: Real Madrid, PSG and the power of cooperation
Given the brand value of football clubs, it seems clear that the link between brands and clubs is direct. Every season there are more and more partnerships, advertising and sponsorships with football clubs, with benefits for both sides: the organizations grow, and the brands grow with them.
Insights from Telecoms World Middle East: AI and Gen Z at the centre of the conversation
Last week, we attended Telecoms World Middle East as sponsors in Dubai. This event brings together the brightest and most innovative minds in the regional telecommunications industry.
The importance of colors in football: What do they make us feel?
For a soccer fan, wearing his favorite team’s t-shirt means a way of identifying themself as part of a group that shares the same passion. Soccer equipment is one of the most universal elements of our time, recognizable anywhere in the world. In soccer, colors are felt very intensely, and this is the reason why clubs’ choice should not be random. Even if history says otherwise.
The Emerging Sportech Opportunity
Juniper Research interviewed Patricia Peiró, Chief Strategy Officer at Telecoming, to discuss the changing landscape of fan engagement in sports and the role of mobile devices in creating a more immersive fan experience.
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