Our Blog
Streaming Services are Winning the Race for Viewers
After a Telecoming report about the Spanish streaming economy, audio and video subscriptions are expected to exceed €3 billion in 2024.
DCB payments thrive in the digital entertainment market
As we leap into the digital age, an increasing number of consumers are embracing Direct Carrier Billing as their preferred method for paying for digital content and services. As a player in the mobile payment ecosystem, we are pleased to present our 2023 DCB market report with Juniper Research, our trusted market research partner.
Beyond the game: the most 125 marketable athletes of 2023
Sports marketing is a dynamic field that leverages the passion in a vehicle to promote brands, products or even the sports themselves. The SportsPro community, in collaboration with NorthStar Solutions Group, has released a research analysis from the sports industry featuring the most marketable athletes in 2023.
The generative AI revolution!
Generative AI is already shaping the future in a variety of areas and its influence on our lives is set to grow exponentially. The adoption of this powerful technology will open up unimaginable possibilities and usher in a new era of creativity, efficiency and progress.
Insights from LIN3S event: A intersection of digital business and sport featuring women voices
Last week we had the pleasure to be part of one of the most interesting events for the sports industry, revealing a beautiful synchrony between digital business and sports. ‘Lin3s: Negocio Digital y Deporte’ event provided deep insights on how this intersection could revolutionize industries and lead to a greater equality.
Upcoming video advertising trends for lower ad costs
As we look forward to what’s next in the digital marketing landscape, anticipating the trends in video advertising is essential for strategic growth. 2024 promises innovative developments in the realm of video marketing, a format that’s not only more engaging but also helps to lower ad costs.
The role of cyber security in the digital economy: an essential guide
Cyber security may sound simple, but it involves more than just protecting our integrity or confidentiality, taking part in securing our digital assets and online presence. Today we cover the role of cyber security against the continuous innovations and developments and its relevance in today’s fast-paced tech advancements.
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