This month, we have the pleasure of interviewing Diane Chartan Field and Product Marketing Manager at Evina, a company specializing in cybersecurity for mobile payments.

With over ten years of experience in marketing, events, and branding, Diane has spent recent years immersing herself in the digital world at Evina, where she has significantly contributed her extensive expertise.

Today, Diane shares her insights and vision for the role of women in the digital industry.

What projects or personal achievements are you most proud of?

I’m glad to have participated in developing and sustaining a strong, authentic brand in the cybersecurity sector. This is particularly challenging in a field marked by high technicity and a culture of secrecy, where tech-driven engineers often view communication about their work as a secondary concern.

But here’s the thing: without good marketing, even the best products and services might never reach their full potential or get the attention they deserve. In cybersecurity, good marketing means raising awareness for those who need protection the most, sharing our expertise by explaining the reasons behind their problems, and telling real stories of real people who have overcome cybersecurity challenges and showing how they did it. It’s an environment where educating and raising awareness among businesses and end-users is crucial.

Luckily, I have the privilege of working with a talented team eager to share their expertise to boost the ecosystem’s growth and security. One good example of these efforts is the DCB Index, created with Telecoming. This index is a prime example of how to spread high-level expertise for the greater good. It’s a clear, visual, and impactful document that helps the industry identify opportunities in the DCB ecosystem while keeping security top of mind.

Broadly speaking, I’m proud to be part of a movement that highlights the importance of cybersecurity a little more each day. This is done through effective and honest marketing: as we say at Evina, we say what we do and we do what we say. In the end, this helps protect countless individuals and businesses in the mobile payments space, and that’s something I’m really proud of.

Can you share any anecdote or personal experience that has marked you in your digital career?

One standout experience is witnessing the transformative power of AI at Evina. AI has always been the core of our technology, and Evina has been a pioneer in using advanced AI to combat malware and social engineering targeting mobile users. However, initially, AI was primarily the domain of our cybersecurity engineers and data scientists. But with the advent of large language models (LLMs), AI now permeates every aspect of our operations, from marketing and design to user experience (UX). What was once a futuristic concept is now integral to our daily work.

AI enables us to work more efficiently, enhance our services, and acquire new skills. The pace of change in the digital world is astounding, and AI helps us stay ahead. Implementing AI in marketing, design, and UX is game-changing, allowing to deliver superior solutions to clients. This evolution marks a pivotal moment in my career, underscoring the necessity of adaptability and embracing cutting-edge technologies in an ever-evolving landscape.

How do you think the female perspective influences digital marketing strategies and campaigns?

First things first, women are making concrete and practical impacts on strategies and campaigns by structurally doing a lot of the job! Marketing is predominantly a field driven by women. In North America, nearly 60% of marketing positions are occupied by women. In cybersecurity, this becomes a powerful lever for feminizing teams, where on the technical and operational side, only about 20-25% of the workforce is female. The marketing team is often the most diverse within companies in this sector!

It’s often said that women bring powerful qualities like greater empathy and keen attention to detail on average, though I prefer not to generalize too much. What is undeniable, however, is the pivotal role women play in making sure our marketing efforts uphold the values of gender equality and fairness.

From your position at Evina and working in the DCB sector, do you think the industry has changed in recent years? Are there more women entering this sector, which has historically been more male-driven?

I believe the industry has indeed changed in recent years. Not only are more women joining the DCB (Direct Carrier Billing) sector, but they are also taking on higher-level roles and making their voices heard.

We see more panels, interviews, and keynotes led by women, reflecting their growing influence and presence. Events, keynotes, and awards dedicated to recognizing women’s contributions are also on the rise, helping to integrate and highlight their achievements. Educational institutions are also increasingly encouraging women to pursue careers in the digital and cybersecurity sectors.

The evolution of the DCB market towards more premium services and products has also broadened the industry’s appeal, opening doors for more women to enter and thrive. There are still barriers that need to be addressed, but we are on a very positive track.