


Data Privacy vs Brand Personalization
Data Privacy vs Brand Personalization The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system...
How to Write SEO-Friendly eCommerce Product Description?
How to Write SEO-Friendly eCommerce Product Description? Just like any other market, eCommerce businesses need to pay attention to the content they’re publishing. Your content marketing strategy plays a key role in building brand awareness and creating a...
How to Boost Audience Engagement With Interactive Content
Interactive content relies heavily on audience data to stimulate user participation successfully and is now one of the most effective strategies for driving engagement. It’s a great way to showcase your unique value proposition and how it can address your...
The digital reality
The digital reality It is clear that things have changed, and the only way to survive is to adapt to the newly established model. When facing changes, we are uncertain and curious to try new media and formats and, above all, to see the results and evaluate them. We...