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The importance of colors in football: What do they make us feel?

The importance of colors in football: What do they make us feel?

For a soccer fan, wearing his favorite team’s t-shirt means a way of identifying themself as part of a group that shares the same passion. Soccer equipment is one of the most universal elements of our time, recognizable anywhere in the world. In soccer, colors are felt very intensely, and this is the reason why clubs’ choice should not be random. Even if history says otherwise.

The Emerging Sportech Opportunity

The Emerging Sportech Opportunity

Juniper Research interviewed Patricia Peiró, Chief Strategy Officer at Telecoming, to discuss the changing landscape of fan engagement in sports and the role of mobile devices in creating a more immersive fan experience.

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