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Social Platforms Dominate Mobile Ad Spend
In the second quarter of 2024, the mobile app market continued its expansion, showing significant growth trends, especially on social and video platforms.
EU AI Law: What You Need to Know
The European Union has made significant progress in regulating artificial intelligence (AI) with the proposal of a new law aimed at mitigating the risks associated with this technology.
Enhancing Advocacy: AI & Gamification Unite
AI-powered gamification can transform advocacy from a checkbox activity into an immersive game that employees want to play.
The Rise of Social Media: AI and E-commerce on the Spotlight
IAB Spain has recently published its annual report about the use of social media, which aims to measure the evolution and outstanding tendencies in networking site usage and quantify its penetration.
The Science of Responsive Web Design
Businesses that understand how a creative design can influence the buying decisions of their clients will create websites that catch the eye.
Telecoming Renews Commitment to IAB Europe’s Transparency and Consent Framework
We are proud to renew our commitment to IAB Europe’s Transparency and Consent Framework (TCF) v2.2.
The Future of Mobility
Over the past decade, mobility has become one of the hottest topics.
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