Mobile advertising: monetizing the gaming experience With a vast selection of over nine million mobile apps, making a mark in such a crowded marketplace can be a real challenges. For mobile game developers, consistent revenue is a concern. Thankfully, with the...
How customer journey automation enhances personalization and brand loyalty The value of providing personalized experiences to customers cannot be overstated. According to Accenture, 80% of consumers are more likely to purchase when brands offer personalized...
Latest trends and the near future of eSports Over the last decade, the eSports scene has transformed from a niche entertainment field into a global phenomenon, with millions of fans tuning in from all over the world. Once relegated to the sidelines of...
Meeting… Mohamed Benhamadi, Business Development Managing Director We are back with a new edition of ‘Meeting our team’! Our last guest to this section was Verónica Hernández, our Performance Marketing Director, that shared with us her experience coordinating and...
B2B video marketing: a comprehensive guide to its impact and evolution The landscape of B2B marketing has evolved dramatically in recent years, with video content emerging as a powerful tool for businesses looking to connect with their audience more engagingly....