


European Sport Sponsorship Market: Reaching a new record high
European Sport Sponsorship Market: Reaching a new record high The sports industry is a dynamic and robust environment to engage with fans worldwide. In this sense, brands have an opportunity to establish deeper connections with the public and present their...
UGC: the powerhouse of social commerce
UGC: the powerhouse of social commerce In the dynamic realm of e-commerce, a silent yet potent revolution is underway, reshaping the paradigms of business-consumer interactions. This revolution is powered by user-generated content (UGC), a force that is...
Payments ecosystem: behind technological innovation approaches
Payments ecosystem: behind technological innovation approaches Envision a scenario where you enter a store, collect your desired items, and effortlessly walk out, with the payment automatically processed as you exit. There are no queues, no waiting, and no need...