Verónica Hernández (Rouge): “Technological advertising will gain ground over conventional models”. Verónica Hernández, Director of our Adtech Agency Rouge, talked to El Publicista about new advertising models consolidation. She truly believes adtech will...
Considering our team as a key resource in building our brand strategy is something necessary. The digital revolution and, specifically, the consolidation of social networks have multiplied the impact and influence that employees can have in increasing the...
Payment trends to be aware of As you know, Telecoming has been a specialist in mobile payment since 2008. If we have learned something in these years, it is that the payment moment is a very tough battle. Our industry has always work to increase conversions (it does...
Why we are in love with Cloud Computing Since its advent, cloud computing has continued to gain prominence in workplaces, triggering a disruptive digital migration from traditional IT infrastructure to cloud-based services. As a result, cloud computing has become...
MWC21: We were there Two weeks ago, the Mobile World Congress in Barcelona reopened its doors after stopping due to the pandemic. We were one of the 25 Spanish companies participating at the Spanish Pavilion at this edition. It was exciting; we didn’t want to...