Programmatic, the digital advertising cornerstone
Real-time relevant information is what advertisers and users are looking for, and programmatic advertising makes it possible. This intelligent technology can analyse data to segment our audience, something that a priori seem quite simple, but it’s really a...
Happy to become the exclusive distributor of Real Madrid’s mobile contents … also for Africa!
As we announced on September 12th, we have signed an agreement to become the official distributor of Real Madrid mobile content. Yesterday we announced that this deal has become more extensive and we will also offer the football club’s content through...
Sports content, the future is digital
The importance of sports content in today’s society is unquestionable. When the internet didn’t exist, and we had no access to digital content, we would communicate information through newspapers, written letters or even word mouth. Never we would have...
Technology and digital Advertising, a perfect match
Industry experts have spent decades defining the concept of AdTech. From Telecoming, through our Rouge agency, we are interested in championing this term. That’s why today we dedicate a moment to think about its meaning and its impact in the advertising world....ARE YOU INTERESTED IN COLLABORATING IN OUR BLOG? CONTACT US!
