Beyond the game: the most 125 marketable athletes of 2023 Sports marketing is a dynamic field that leverages the passion in a vehicle to promote brands, products or even the sports themselves. It uniquely intersects business and entertainment, creating powerful...
The generative AI revolution! Where are the limits of GenAI’s capabilities? Generative AI is one of the most important technological discoveries of the history, and it is just getting started. As a type of artificial intelligence capable of creating a...
Insights from LIN3S event: A intersection of digital business and sport featuring women voices Last week we had the pleasure to be part of one of the most interesting events for the sports industry, revealing a beautiful synchrony between digital business and...
Upcoming video advertising trends for lower ad costs As we look forward to what’s next in the digital marketing landscape, anticipating the trends in video advertising is essential for strategic growth. 2024 promises innovative developments in the realm...
The role of cyber security in the digital economy: an essential guide In today’s digital economy, cyber security has become a vital and non-negotiable element of running a company. The term may sound simple, but it involves more than just protecting our...
Nick Mardell, Juniper Research: “The most significant key segment will be digital games” We have had the pleasure of interviewing our blog, Nick Mardell, VP of Sales at Juniper Research, a company that provides market sizing and forecasting,...