Six trends that will shape 2020

by Telecoming | Jan 8, 2020 | Blog, Our stories, TECH

Artd Technological innovation has dominated the last decade. But what will 2020 bring us? Mobile commerce keeps growing more and more As we have seen over the last few months, more consumers choose mobile devices to make their purchases online. According to Statista,...

Technology and women, who empower whom?

by Telecoming | Dec 5, 2019 | Blog, LIFE, Our stories, TECH

  Women are protagonists worldwide. Now more than ever, she leads the conversation and plays an essential role in society. Technology has contributed to the women’s empowerment, but at the same time, women have driven the development of technology in many...

European investment in digital advertising will exceed € 57,000 million this year

by Telecoming | Oct 21, 2019 | Blog, Our stories, TECH

Rouge Agency, our AdTech agency, has carried out an analysis of the digital advertising industry and its promising future. At the end of this year, the investment in digital advertising in Europe will reach €57.232M, with a growth rate of 22% year-on-year until 2023,...

Digital advertising needs technology to fight against fraud

by Telecoming | Oct 15, 2019 | Blog, Our stories, TECH

Last week we hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud. This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing...

Rouge Agency drives digital transformation

by Telecoming | Oct 4, 2019 | Blog, Our stories, TECH

Rouge Agency firmly believes that the interaction between brands and users is changing promoted by technology.  Our Agency Director, Verónica Hernández, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption...

About telco and content

by Telecoming | Oct 2, 2019 | Blog, Our stories, TECH

  Google published last June an infographic about the digitalization of the telecommunications market. The user of telco services has changed the way he buys. If in 2013 almost 7 out of 10 users use different channels, today the web dominates, and the need to...