Six trends that will shape 2020
Artd Technological innovation has dominated the last decade. But what will 2020 bring us? Mobile commerce keeps growing more and more As we have seen over the last few months, more consumers choose mobile devices to make their purchases online. According to Statista,...
Technology and women, who empower whom?
Women are protagonists worldwide. Now more than ever, she leads the conversation and plays an essential role in society. Technology has contributed to the women’s empowerment, but at the same time, women have driven the development of technology in many...
European investment in digital advertising will exceed € 57,000 million this year
Rouge Agency, our AdTech agency, has carried out an analysis of the digital advertising industry and its promising future. At the end of this year, the investment in digital advertising in Europe will reach €57.232M, with a growth rate of 22% year-on-year until 2023,...
Digital advertising needs technology to fight against fraud
Last week we hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud. This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing...
Rouge Agency drives digital transformation
Rouge Agency firmly believes that the interaction between brands and users is changing promoted by technology. Our Agency Director, Verónica Hernández, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption...ARE YOU INTERESTED IN COLLABORATING IN OUR BLOG? CONTACT US!
