Our Blog
Enhancing Advocacy: AI & Gamification Unite
AI-powered gamification can transform advocacy from a checkbox activity into an immersive game that employees want to play.
3 Ways To Effectively Target Digital Ads
Using artificial intelligence and big data properly, you’ll be able to reach your targets much more frequently. In this post, you’ll learn three ways to target digital ads effectively.
Elia Méndez, MMA Spain: “Companies will have to use more agile strategies in order to transform themselves”
Today in our blog we have the pleasure to interview Elia Méndez, General Director MMA Spain (Mobile Marketing Association). She talks about the development of the digital industry and the challenges companies will face in the coming years.Â
The European IoT market will exceed $ 26B this year boosting subscription-based business models
In Telecoming we have analyzed the role of connected objects in the new subscription economy. In 2020 there will be more than 10B connected objects in Europe, according to Juniper Research. This figure will grow by 25% each year until 2023. The European IoT hardware and software market will exceed $ 26B in 2020, representing 25% of the global market estimated at more than $ 105B for this year. With an average year-on-year growth of 18%, the European market will reach 41B in 2023.
The IAB lists Telecoming as a company committed to transparency
We are happy to announce that the IAB (Interactive Advertising Bureau) has included Telecoming in the list of European companies committed to transparency. The commercial advertising organization has made public in a press release, the list of companies meeting its requirements in the field of GDPR and within the programmatic purchasing environment at the European level.
Dario Betti, MEF: “Digital inclusion will become more central.”
Today we interviewed Dario Betti CEO of the MEF – mobile ecosystem forum-, one of the leading European organizations in the mobile sector.
We are (more) willing to pay for news
Focusing on the subscription model, in which the user decides to pay for media information, the WEF report brings us good news: the population paying for content is increasing.
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